Marketplace: good practices
Companies often suffer from some degree of compartmentalization, with activities falling into “silos” as a result of breakdown by geographical area, by function or even by affinity. This can entail significant performance penalties, with good initiatives remaining confined to local scope instead of benefiting the company as a whole.
By deploying an idea that has already been tested at a smaller scale, the company maximizes the prospect of successful widespread implementation, since knowledge is already available on the kind of results that can be achieved, the limitations involved, and the prerequisites for success.
To help our clients run their benchmarking operations, we apply our proven Marketplace method.
This involves designing, proposing and organizing an interactive cooperative event for formalizing, sharing and implementing good practices across the company.
Marketplace event puts instigators of impactful projects and innovative ideas in contact with colleagues who are looking for ways to accelerate achievement of their objectives in their particular fields: sales, technologies, finance, etc. By highlighting approaches that have already brought results, a Marketplace stimulates innovation, networking and operational cross-fertilization across teams throughout the company.
Its keywords are: sharing, open-mindedness, networking, curiosity, daring, innovation, perseverance, continuous improvement, results.
Puttin on a Market Place Our experts provide ready-to-use Marketplace expertise, with support covering design, event preparation, organization and measurement of results.
> Identify, align and formalize customer expectations: goals, participants, positioning.
> Steer the project: timetable, deliverables, activities, roles & responsibilities, risks.
> Identify and select good practices up for sharing at the Marketplace.
> Consolidate and formalize good practices in an explanatory booklet: background, solution, prerequisites, outlay, key factors.
> Validate Marketplace organization with the client company: plenary sessions, interaction times, conferences, lunch break, etc...
> Brief participants on content presentation and event format.
> Manage relations with key suppliers (events agency, security, internal communications).
On the day
A Marketplace event provides an informal but organized venue for sharing and cross-fertilization of good practices. Each good practice is presented at a stand run by the team that designed and implements it:
> The instigators of the good practices on show (the “givers”) explain their experiences and reasonings to facilitate take-up by other teams.
> People looking for solutions (the “takers”) visit the stands to check out good practices likely to be applicable in their specific fields of interest or activity.
After the Marketplace, feasibility studies will be conducted and decisions taken on whether or not to take up the good practices under examination.
Example of mission More than 200 participants from 31 countries took part in a Marketplace event put on for a major French corporation, as a result of which sixteen business initiatives were deployed, representing a net revenue of €40 million. Relevance of the event was reflected in the score of 4.6 out of 5 obtained in a survey of participants at the event.
Marie-Hélène StoltzConsultant Senior Sales and Marketing